Wholesaler XML integration in the online store

About WD Link

WD Link is an e-store product management application that simplifies and ease the work of e-store staff with product data by providing fully automated linking to IT systems and warehouses of various wholesalers. WD Link provides additional functionality, making it easier for staff and reducing e-store maintenance costs.

Basic functions:

• Product data synchronization options with more than 200+ European and worldwide wholesale companies;
• Automatic publication of product data on the most popular price comparison sites;
• Synchronization of prices and stock balances with wholesalers’ IT systems;
• Import of product data (names, images, descriptions, attributes and other data) into the e-store;

Your store will always have the right prices and correct stock balances (avoiding situations when buyers are offered goods that are not in stock or goods with an out-of-date price).

The mark-up strategy used as the wholesaler’s concealed strategy.

Mark-up strategies

WD Link makes it much easier to create an e-store mark-up policy by allowing you to try out a wide variety of mark-up strategies. The number of mark-up strategies in the WD Link application is not limited.

It is possible to include in each mark-up strategy an unlimited number of price levels with corresponding mark-ups.

Mark-ups can be indicated both as a percentage (for example – 15%) as well as statically (for example – 10 EUR).

Automatic comparison of supplier prices

For products offered by multiple suppliers at the same time, WD Link performs automatic price comparisons, ensuring that the lowest retail price is published in the e-store and product comparison portals.

Note that the lowest purchase price does not necessarily mean the lowest selling price either, as retail prices mainly depend on the chosen mark-up strategy, which may be different for different suppliers.

Category linkage

In order for the goods to be shown into the correct e-store categories, WD Link provides a link between the wholesalers and the e-store categories, where for each category of wholesalers the corresponding e-store category is indicated.

The desired mark-up strategy is also attached to the product categories, according to which the retail prices for all products in this category are calculated.

Automated linking between wholesalers and e-store

The link between wholesalers and e-store manufacturers is automated, but it is not uncommon for a wholesaler’s manufacturer’s name to be different from that defined in the store, for example, “Hewlett Packard” is often abbreviated as “HP”. In such cases, it is possible to link manufacturers manually. If the manufacturer is not yet registered in the e-store, this can be done in the WD Link manufacturer interface. This makes it easier for staff to enter the list of manufacturers automatically.

Uniqueness

WD Link is not a cloud solution and is not located on a third-party server with inherent regular surcharges and potential technical issues. WD Link is installed on the client’s hosting or server, eliminating any technical or financial dependence on external factors. WD Link users, unlike cloud users, determine themselves when and how often they will update their wholesale warehouse data. For example, during sales / promotions held by wholesalers, stock updates may be required every 10 minutes. Wholesaler data update takes place in parallel UNIX system processes, so data recovery from 50 or more vendors takes place simultaneously and will be done only in a few seconds.

Make changes as you wish

WD Link is designed as an open source solution, so customers can change and supplement to it at their own discretion. WD Link allows you to completely change the wholesaler’s data import / update mechanism with programmable PHP API plugins, thus enabling the most unimaginable transformations during the import / update of product data.

Insight into the WD Link system