Vairumtirgotāju integrācija

Automātiska un ērta datu sinhronizācija ar jebkuru sistēmu

Pieteikties

Wholesaler XML integration in the online store

About WD Link

WD Link is an e-store product management application that simplifies and ease the work of e-store staff with product data by providing fully automated linking to IT systems and warehouses of various wholesalers. WD Link provides additional functionality, making it easier for staff and reducing e-store maintenance costs.

Basic functions:

  • Product data synchronization options with more than 200+ European and worldwide wholesale companies;
  • Automatic publication of product data on the most popular price comparison sites;
  • Synchronization of prices and stock balances with wholesalers’ IT systems;
  • Import of product data (names, images, descriptions, attributes and other data) into the e-store;

Your store will always have the right prices and correct stock balances (avoiding situations when buyers are offered goods that are not in stock or goods with an out-of-date price).


The mark-up strategy used as the wholesaler’s concealed strategy.

Mark-up strategies

WD Link makes it much easier to create an e-store mark-up policy by allowing you to try out a wide variety of mark-up strategies. The number of mark-up strategies in the WD Link application is not limited.

It is possible to include in each mark-up strategy an unlimited number of price levels with corresponding mark-ups.

Mark-ups can be indicated both as a percentage (for example – 15%) as well as statically (for example – 10 EUR).


Automatic comparison of supplier prices

For products offered by multiple suppliers at the same time, WD Link performs automatic price comparisons, ensuring that the lowest retail price is published in the e-store and product comparison portals.

Note that the lowest purchase price does not necessarily mean the lowest selling price either, as retail prices mainly depend on the chosen mark-up strategy, which may be different for different suppliers.


Category linkage

In order for the goods to be shown into the correct e-store categories, WD Link provides a link between the wholesalers and the e-store categories, where for each category of wholesalers the corresponding e-store category is indicated.

The desired mark-up strategy is also attached to the product categories, according to which the retail prices for all products in this category are calculated.


Automated linking between wholesalers and e-store

The link between wholesalers and e-store manufacturers is automated, but it is not uncommon for a wholesaler’s manufacturer’s name to be different from that defined in the store, for example, “Hewlett Packard” is often abbreviated as “HP”. In such cases, it is possible to link manufacturers manually. If the manufacturer is not yet registered in the e-store, this can be done in the WD Link manufacturer interface. This makes it easier for staff to enter the list of manufacturers automatically.


Uniqueness

WD Link is not a cloud solution and is not located on a third-party server with inherent regular surcharges and potential technical issues. WD Link is installed on the client’s hosting or server, eliminating any technical or financial dependence on external factors. WD Link users, unlike cloud users, determine themselves when and how often they will update their wholesale warehouse data. For example, during sales / promotions held by wholesalers, stock updates may be required every 10 minutes. Wholesaler data update takes place in parallel UNIX system processes, so data recovery from 50 or more vendors takes place simultaneously and will be done only in a few seconds.


Make changes as you wish

WD Link is designed as an open source solution, so customers can change and supplement to it at their own discretion. WD Link allows you to completely change the wholesaler’s data import / update mechanism with programmable PHP API plugins, thus enabling the most unimaginable transformations during the import / update of product data.

Key benefits

Online store owners choose WD Link because our solution has been stable on the market for more than 10 years

200+ wholesalers
Compatibility with warehouses of more than 200+ wholesalers in Europe and worldwide
Data synchronization
Automatic synchronization of store data with warehouses with the possibility to synchronize data at any time
Experience
Experience and statistics for 10 years for successful data import and optimization
Imports of goods
Import of goods from various sources - XML, CSV, API, SCM, CRM, & ERP, Excel, Pdf, Txt, etc.
Open source
WD Link is an open source application, so users can add / modify it themselves
Technical support
Free technical support and consultations every working day

 

Insight into the WD Link system

Integration is available for the most popular e-store systems

WD Link monthly fees

Choose the most suitable from the kits or contact us for an individual offer

WD Link base mini

no 10 / WD Link module

Only constructor
Suppliers are added manually by the customer
Up to 2500 goods
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WD Link base mini

no 15 / WD Link module

Only constructor
Suppliers are added manually by the customer
Up to 5000 goods
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WD Link base

no 25 / WD Link module

Only constructor
Suppliers are added manually by the customer
Ulimited amount of goods
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WD Link supplier

no 10 / One supplier

Payment for each supplier
Automatic connection
When the limit of 17 suppliers is reached, the WD Link unlimited kit is applied
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WD Link supplier PRO

no 20 / One supplier

Payment for each supplier
Automatic connection
When the limit of 17 suppliers is reached, the WD Link unlimited kit is applied
Automatic computer translations of the content of goods
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WD Link unlimited

no 195 / WD Link module unlimited

Constructor
Unlimited suppliers
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Frequently Asked Questions about the WD Link application

WD Link provides regular and automatic stock and item price updates as well as new product imports with additional descriptions, attributes, and images. In addition, WD Link automatically compares prices and publishes the lowest prices in your e-store, allowing suppliers to fight for the right to sell goods in your store.
After filling in and sending the contact form, our IT specialist will contact you to find out the engine of your store (the name of the content management system) and the wholesalers you need, as well as your unique access to the IT systems of the suppliers. After receiving the necessary information, within 5-10 working days, WD Link will be installed on your server (hosting).
WD Link supports the following common e-store types: OpenCart, CS-Cart, BtoB, Magento, PrestaShop, OSCommerce, ZenCart, WebAsyst, CubeCart, ShopScript, as well as many other commercial and custom e-store types. The main prerequisite for WD Link to work is the LAMP platform: Linux (Unix) + MySQL + PHP
For customers who rent the WD Link, technical support is provided automatically and is already included in the rental price. In turn, for customers who have bought the WD Link, technical support is offered as an additional service. As 10 years of WD Link experience show, many companies already have their own IT staff who handle WD Link technical support perfectly. We also offer 24 × 7 technical support for especially demanding customers.
WD Link currently provides connectivity to more than 200+ base wholesalers. Connecting a new supplier usually takes 1-2 business days and usually cost € 70. Customers who rent the WD Link do not have to pay extra for connecting a base supplier. It is also possible to connect unique base suppliers known only to the customer, their names will not appear in the common list of connected wholesalers.
In order to connect a new base supplier to your e-store, it is first necessary to contact this wholesaler and agree on cooperation. Once the wholesaler has granted you access to their IT system or XML network resource, we will add the required module to WD Link. After connecting the wholesaler, we will provide you with additional advice on the configuration parameters of the given wholesaler, allowing you to choose the most optimal ones. WD Link also provides a flexible API that allows users to connect new base vendors themselves, but this requires at least a minimal knowledge of the programming language - PHP. As an alternative, “XML and EXCEL constructors” are offered, which allow you to add new suppliers in a friendly and user-friendly environment - in a simple dialogue mode, without going into any technical aspects.
"XML and Excel Constructors" are two WD Link modules that allow users to connect new wholesalers from EXCEL tables and XML sites for free. Both modules are included with the WD Link base kit. It should be noted that sometimes the structure of XML is too complex for the "XML constructor" automatic recognition algorithm to handle, in this case customers are offered to connect base suppliers, € 70 per supplier. Our experience shows that in 80% -90% of cases, the "XML constructor" handles the task perfectly.
Often the wholesaler is unable to make any product data available. In such cases, an individual solution is sought - up to the modernization of the wholesaler's IT infrastructure. In most cases, wholesalers are able to offer product data in at least the EXCEL format, which is quite sufficient for such a wholesaler to be added on WD Link.
When importing goods, WD Link collects all available data on wholesalers' goods - names, images, descriptions (in all possible languages), prices and balances. In addition, wholesaler product categories are collected. Subsequent imports already compare previously collected data with current data to determine changes in prices and inventories.
In such cases, the same items are combined automatically, but if this is not possible, the user is offered to combine these items manually. Only one product with the lowest retail price and a positive stock availability status is published in the e-store.
WD Link provides an opportunity to create mark-up plans (strategies) and link them to different product categories. A mark-up plan consists of one or more price levels with mark-ups defined on them. Surcharges can be expressed as a percentage or in solid - monetary terms. Also, a strict selling price can be set for each product individually, completely ignoring the attached mark-up plan. The sales price is based on a very simple principle: Sales price = (purchase price + your mark-up) + VAT.

Development of an individual online store

A stable solution for your business – the development of an individual online store with a system that has already been tested and is widely used in the market.
Quality guarantees, customer service every working day and free consultation!

Does setting up an online store seem too expensive?

The rental option is an ideal solution for companies that do not want or are not able to immediately invest large funds in the development of their online store or for those who work with a specific, narrow circle of customers!

Price starting from 40 EUR per month!

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